Europe’s second-largest bikeshare program lost its eponymous sponsor, the Guardian reported. Barclays bank pulled out of its own Barclays Cycle Hire, a system of 550 stations spread across central and east London. Nicknamed ‘Boris bikes’ (after the city’s popular Mayor), the promotion probably didn’t earn the bank its expected R.O.I. (Or was it the negative attention heaped on dangerous cycling conditions in London?) Might this press ‘pause’ on a solo-sponsored system here in LA?
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