Marketing BH: Inflation Takes a Toll

If there is any budgetary area that runs off-leash in Beverly Hills it is our marketing budget. It’s proposed to increase 11% over last year (to about $5 million). Holiday decor up 88% (to nearly $1 million). Conference & Visitors Bureau budget up 72% (to $5 million). Insane. Does that track your own household spending in a recessionary era?