About Our Safe Streets Campaign

Congestion on Santa Monica Boulevard

Our Campaign for Better Transportation Choices

bike jump

Beverly Hills: Rollin’ like it’s 1977!

Better Bike is all about making our streets safe and accessible. We believe that choosing to walk or ride a bicycle should not summon the fear of injury or death at the hands of a careless driver. Driving is a privilege not a right, after all, and we should all expect safe transit as a right whether we travel by bike, foot or even by car. If we simply choose not to drive, that has to be a safe choice too.

If only our streets were as safe for those who choose to ride as for those who drive. Doesn’t our General Plan speak about making streets safe for road users? You bet it does. But it’s a lot of talk without any action. There occur many injury collisions on our streets, and bike-involved injury collisions account for ten percent of the total collisions (on average). That’s a disproportionate share: cyclists make up far less than 1% of the road users. Nearly 300 of collisions on Beverly Hills streets every year are hits-and-run. Is this any way to plan for safe mobility?

We know from other cities that bicycle lanes and other marked facilities increase rider safety because they separate the traffic modes and/or raise driver awareness that riders share the road. So why no such improvements in Beverly Hills? After all we have a Bicycle Master Plan on the books. It calls for a bike route network and streets prioritized for safety. But it has never been implemented. And though it was authored by a citizens committee back in disco-era 1977, it is actually pretty good.

The First Step to Safer Streets is a A Real Bike Plan

Since 2010 Better Bike has called for the creation of a plan and implementation of programs and improvements that would make cycling safe. We’ve asked for dedicated bike lanes, intersection improvements, safety signage, and bike parking – all measures that we see in other cities that signals a bike-friendly environment – but to no avail. Why can’t we create streets that are safe for kids and adults biking to school, work, and shops?

Well we can. We need only look back to that 1970-era plan for guidance. From it we can begin to discuss what could be the citywide bike route network that we need. Here’s our first draft of what a comprehensive bicycle network should look like:

Bike routes Bevery Hills proposed map

A bike network in the making: Santa Monica Boulevard and Charleville provide east-west through routes while Beverly and Crescent drives afford north-south travel. Major points of access to surrounding cities come at the western gateway, Burton Way in the east, Sunset to the north and Beverly to the south.

We believe that at a minimum a Beverly Hills bike route network should include:

  • Routes that connect our five city schools and our key business districts;
  • Pavement markings and signage that show motorists and cyclists alike how to safely traverse major intersections;
  • Marked bike lanes on key corridors and shared-lane markings called “sharrows” on all secondary streets;
  • Bicycle racks where people need them and bike rack ‘corrals’ at high bike traffic points;
  • City-sponsored riding skills & road safety classes for all age groups and integrated into our Summer recreation program; and,
  • Changes to transportation and development policies to discourage auto commuting and encourage mass transit with the bicycle providing the proverbial ‘last mile’ connection between work, home, and transit.

Where Are We Now?

Four years ago our Traffic & Parking Commission created an ad-hoc Bike Plan Update committee to bring our 1977-era Bicycle Master Plan into the modern era, but it has made no recommendations. Three years ago, staff began to talk about more bicycle racks, but the fewer-than-25 to be installed haven’t yet found a place on our our sidewalks. No sign advises riders and drivers to share the road. Not even a simple city webpage offers safe-riding tips. We haven’t come a long way baby.

By calling attention to the safety hazards of cycling in Beverly Hills, we hope to highlight the challenges of simply choosing to ride a bike here. In the face of intransigent city officials and a population unschooled in the joys and practical benefits of cycling, have you any suggestions to offer? Let us know.

Recent Posts

Gran Fondo Italia Comes to Beverly Hills on 9/28

Gran Fondo Italia BH logoThe Gran Fondo Italia ride, an annual for-profit ‘packaged’ bike ride & marketing extravaganza, comes back to Beverly Hills with city sponsorship this September 28th. It’s the only kind of ride our city appreciates: hospitality dollars roll in while City Hall basks in ersatz Euro-gloss. Fittingly, premium riders will enjoy a dinner at the Montage Hotel and a Tuscan wine ‘goody bag.’ But those linen tablecloths and Tuscan wines won’t streets any safer for the everyday riders. If you’re concerned about safe streets in Beverly Hills, this Gran Fondo is as relevant to your commute as if it actually happened in Italy. 

The Laguna Beach-based organizers behind the Fondo promise “a strong ‘Italian feeling’ with Italian sponsors, Italian foods, and a great Italian atmosphere,” according to correspondence with city officials. “The spirit and passion of Italy, iconic Italian brands and products, and incredible destinations are all part of the experience with Gran Fondo Italia events,” their promo materials say. And the pitch to riders: “Grab your cycling friends and line up behind the Lexus lead car and police escort for a fantastic start to a beautiful ride through the Santa Monica mountains and back to the finish at Beverly Hills City Hall.”

But we need remind nobody that non-paying riders in Beverly Hills enjoy no lead car or police escort through our city. We’re subject to regular motorist harassment (as if we’ve got no right to the road) but no cop comes to our aid. Though we’re threatened by reckless drivers, speeders and red-light runners every day, there is no traffic cop on the beat as enforcement has decreased over the past five years, according to our analysis of BHPD data.

Santa Monica Blvd pavement irregularitiesIn fact, dangerous conditions greet riders every day especially along this big event’s main course – a few blocks of Santa Monica Boulevard between City Hall and Wilshire. For this key regional connector has languished over the past decade as the city has simply refused to repair it. Yet the Gran Fondo riders who brave only a few blocks of the rutted corridor won’t feel the full Beverly Hills welcome. That said, we will not be surprised to see some spot repairs made on the event section (that is, only where our event guests will see it).

It’s All About the Marketing

But then it’s all about the marketing anyway, as the Chamber’s letter to Council supporting the event says:

The event will provide an opportunity for local merchants to participate in the event and related activities. Attendees of the event will be able to easily dine at our restaurants and walk around and shop while in Beverly Hills. In addition, the event could be a nice occasion to bring the residential community and the business community together.

Yes, why not use cycling to bring residents and businesses together? Why not encourage two-wheeled travel to shops and restaurants? Great questions. But in the past, the Chamber has not been very receptive to notions of bike-friendly business districts. (We received an icy reception when we met with a Chamber official a few years ago.) Indeed the Chamber is actually driven by larger members anyway – hotels, restaurants, and banks for example – and so is not particularly representative of the smaller shops who would find support in a ‘shop local’ program. (The Chamber even once ran its own until it folded that tent when City Hall money ran out).

Of course City Hall is on board. “We are thrilled to host the Gran Fondo Italia and it is a great way to help promote our Centennial year internationally,” said Mayor Lili Bosse in an event press release. “It’s a great opportunity to showcase the bike friendly activities in our city and build on our Healthy City Initiative, both for our community and for cyclists visiting from around the world.”

Should Local Bike Clubs Support a Marketing Event?

Gran Fondo Italia Beverly Hills organizers have reached out to local clubs for a little bit of promo love. “Dear Cycling Club: Help get the word out!” an email pleads. “The Gran Fondo Italia Beverly Hills is Sunday September 28. Please post the event on your website calendar. And feel free to use the image links (below) in your messaging.”

Gran Fondo Italia promo

Pasadena Athletic Association Club President Wesley Reutimann brought it to our attention and copied us on his reply to event organizers:

Thank you for reaching out to our club. As President of PAA cycling, a 350 member bike club, I am unable to promote this event or any other in the City of Beverly Hills as long as its elected leaders and City staff do not take the safety of ALL road users seriously. Over the past few years, the City of Beverly Hills has repeatedly failed to support local efforts to improve the safety of its streets.

At the same time, neighboring LA, West Hollywood, and Santa Monica have made significant investments to protect vulnerable road users like bicyclists (e.g., bike lanes on Santa Monica Blvd). Until the City can address these issues (e.g., existing bike lane gap on Santa Monica Blvd), I will be compelled to take my business elsewhere, as well as encourage that of our entire membership to do so as well. Please feel free to relay my message to your contacts in the City.

Bravo! Wes has been witness all along to our city’s resistance to safer streets for cyclists, and he’s lent his effort to secure bike lanes for Santa Monica. So he has a right to gripe.

And he’s right: Santa Monica, West Hollywood, Los Angeles and Culver City have each pressed ahead with bike-friendly measures while Beverly Hills has slapped down only a few block segments of sharrows and lanes and called it done. That’s par for the course for Beverly Hills: we talk a good game in our plans – for example, about multimodal mobility in our General Plan and we even encourage cycling in our Sustainable City Plan – but we seem to not be able to muster the interest to make cycling safe for folks who might want to bike to the cafe or store.

Heck, we’ve even got a Bicycle Master Plan that dates to 1977 (and it’s still legally in effect, contrary to what our transportation officials think) and it calls for all the right things: a citywide bikeway network; a designated bike route on Santa Monica Boulevard; and safe connections between schools and parks.

Yet city leadership won’t follow our own guiding policies. Most recently, City Council slapped back at the over 200 riders who spoke up in support of class II bicycle lanes for Santa Monica Boulevard. A majority of councilmembers essentially disparaged supporters and waved away their comments in support. One, Nancy Krasne, questioned whether lanes were even safe (despite evidence that they are more safe than streets without them). Read more about the SM Blvd project on our dedicated page.

We feel that city support for Gran Fondo Italia should be seen as a rebuke to anyone who calls for safer streets for cycling in Beverly Hills. Because really it’s the principle of the thing: why take unearned rewards by coat-tailing on an ersatz Euro sport ride event when policymakers can’t make a simple effort to create welcoming, complete streets?

So we appreciate Wes and his club for speaking up. “Cyclists have a lot of purchasing power,” he says, “and we shouldn’t be shy to wield it and encourage others to do so too.”

Has your club been on the receiving end of the organizer’s outreach? Has it declined to support the Fondo? Let us know. We hope you stand with Wes! (Update: Ted Rogers over at BikinginLA chimed in too: “While I’m normally willing to back any event that promotes bicycling, it just doesn’t make sense to support a bike event in a city that doesn’t support us.”)

  1. Three Feet for Safety Act Goes into Effect Today! Leave a reply
  2. How NOT to Make a Street Safety Video Leave a reply
  3. Strava App Data Maps Rides for Planners, Too Leave a reply
  4. Santa Monica Blvd Recap & Update Comments Off
  5. Beverly Hills Chamber Addresses SM Blvd Bike Lanes Comments Off
  6. City Disses Cycling, Promotes Sham ‘Heart Healthy’ Event 1 Reply
  7. The Wrong Signal to Send Comments Off
  8. Will Recommended Bike Facilities Ever See Beverly Hills Pavement? Comments Off
  9. Proof that Law Enforcement Needs Pro-Bike Training Comments Off
  10. Santa Monica Boulevard Update Comments Off
  11. Use the Joint Powers Agreement as Leverage Comments Off
  12. What We Can Do Today About Santa Monica Boulevard 4 Replies
  13. Sizing up the June 2014 Election Candidates for Supervisorial District 3 Comments Off